The Ugly Renaissance Discussion Of Italy - 1575 Words

The Ugly Renaissance Discussion 1. Why did the Renaissance originate in Florence and prosper for so many years? In many ways, Italy had benefits over northern Europe in detaching from the feudal system and accumulating enormous amounts of wealth. I think that above all else, geography was Italy’s anchor in this respect. Being a projecting land mass sticking out into the Mediterranean Sea, and beneficially located between the main part of Europe and the Byzantine Empire, cities within Italy had little choice but to weave endeavors of commerce into every day life while engaging in the market and foreign trade. Therefore, Italy became prone to the extensive continuity of goods and novelties earlier than other European areas. Accordingly,†¦show more content†¦Florence was exposed to the principles and ideologies of foreign regions and immersed them into the art and literature produced thereafter. That then percolated to the rest of the other European nations and the rest of Italy itself. The Medici maintained these connections rooted and stable by way of finance and politics and gu aranteed that Florence, throughout the Renaissance, was an advocate of the arts. Furthermore, had it not been for the establishment of a connection between the Medici and the Papacy, Florence and Rome, it seems, may have actually been rivals grown under the essence of partnership and collaboration during the Renaissance. Rome supplied many Florentine artists with a harbor, and, in turn, Florence took advantage of the administration of the papal funds. 2. What were the differences from the Middle Ages promoted by the Renaissance? Often, the Renaissance is acknowledged as an era of artistic refinement. However, couldn’t it also be said that the Renaissance, for the most part, clung to the spiritual and religious motifs of the Middle Ages? If so, what were the differences, during that period, from the Middle Ages as promoted by the Renaissance? Regardless of the likenesses to medieval art encircling subject matter and theme, Renaissance artists undoubtedly interrupted the stagnant standards of medieval art. As previously stated, the themes of the Middle Ages were rather consistent, but the Renaissance style was unprecedented in its

Essay on Customer Loyalty - 2188 Words

The Customer loyalty has been a major and unanimously acknowledged as a valuable asset in competitive markets according to Srivastava, Shervani, Fahey, 2000. As a result, it becomes more important to give power to in loyalty panel particularly when the consumers faces very low switching or moving cost to other product or service, because they are not locked in by a contract (Shapiro Vivian, 2000). It is also become important in competitive markets due to availability of more lucrative and easily available options. The concept of customer loyalty has been around and present throughout in all parts/activities of numerous industries in the past decade (Lewis, 1997). The development of loyalty includes building and supporting a†¦show more content†¦Various authors, such as Evans Laskin (1994), calculated the impact of CRM on customer loyalty, but have not made any distinction between different types of loyalty. They have simply specified that their concept of loyalty go past the idea of industrial loyalty. As a result, the variable chosen to measure the effectiveness of CRM in this study is customer loyalty. Looking into the previous decade many firms refocused to adopt a customer focus view most often through a formal program of customer relationship management (CRM) for example Brown 2000, Kalakota and Robinson, 1999 earlier by Peppers and Rogers, 1997. Latest expansion in information technology has enabled the tool for marketing managers to create a new generation of CRM tactics. One such tactic that thousands of firms have measured and which many have adopted is to establish a customer loyalty program. If we look around for example, we can see such programs/schemes run by many companies for example in US airlines and hotels, Japanese retailing, UK grocery stores, French banks, German car companies, US universities, Italian fashion stores, Australian telecommunications, Indian telecommunication- retail banks and in many other areas. The main objective of such schemes/programs is to tender financial and relationship reward to customers. It is recognizable that the aims of customer loya lty programs, firstly it has been used as a tool to increase sales revenues by raising purchase/usage levelsShow MoreRelatedDeveloping an Effective Customer Loyalty Program12157 Words   |  49 PagesDeveloping an Effective Customer Loyalty Program Barry Berman oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts, cash, free goods, or special services (such as free magazines on specialized topics of interest to loyalty program members). 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Therefore, marketing departments gradually come up with ideas on retaining current customers which brings in the concept of customer loyalty. Customer loyalty is the ongoing process of customers buying products or services from a specific company (Gustavsson, 2005). 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What Is Customer Loyalty Program? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....3 2. Customer Loyalty Influence On Hospitality Industry ..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 2.1. Advantages of CLP †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 2.2. Disadvantages of CLP †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. Frequent Business Travelers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 4. Future Of Loyalty Programs In Hotel Industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreCustomer Loyalty Programs At The Rapid Changing Business World1484 Words   |  6 PagesIn the rapid changing business world, customer loyalty becomes very important (Dick Basu, 1994). Thus, lots of company use customer loyalty programmes to increase their customers loyalty. Customer loyalty programmes are utilized by companies to offer clients with incentives to purchase their services or goods (Bolton Kannan, 2000). When a client purchases services or goods, the entity provides the client with award credits or points. The client consequently redeems these points for rewards

Believe, Inspire and Follow Your Dreams Essay Example For Students

Believe, Inspire and Follow Your Dreams Essay My heart was pounding. My breath was quickened. I was neck and neck with a Uniondale track runner. We were about 200 meters from the finish line. All I could think about was my coach, Derek, shouting the words â€Å"kick. † He would tell us that so that we can give it our all the last few meters before the finish line. Time wasnt on my side right now. Although out of breath and exhausted from running, I couldnt stop without crossing this finish line and come in first. I was in a prime position to take home this title- 1st place. I took a deep breath, adjusted my form. The next thing I heard was cheers of applause. I did it. I finished the race and came in first. A big bronze trophy was my reward. What a sense of fulfillment! Then I woke up. It was all a dream. I can’t wait to be running in the Olympics. Without realizing it, my mind goes back to when I first fell in love with track and field. It was the summer of 2008 and the Olympics were taking place in Beijing, China. I was staying at a hotel in Orlando, Florida and one evening my mother turned on the TV to the Olympics. Up until then, I never took an interest in the Olympics. But once I saw Allyson Felix sprinting by this runner who she once tied with the 4X400m Relay, I was captivated. The rest of the night I stayed up watching track and field. I didnt know it then, but that was the night that brought my love for the sport. Since the age of four I had an interest in moving. I am an active person who enjoys participating in physical activity. There has always been a natural talent of speed in my family. When my father was younger, he would run marathons and come within the top ten. My brother is also fast, not faster than me though, but he too uses his speed in basketball. He dominates the other players. Coach Derek is an amazing person and I was honored to have him as my coach. He was a well respected police officer who dedicated his spare time to teaching Youth Track and Field every Tuesday and Thursday. Some days I didnt feel like going to practice due to having a stressful day at school, but as soon as I saw Derek and he said,† Hello, Ty† my energy immediately changed. (â€Å"Ty† is my nickname. ) At the track meets I didnt really get nervous. I was excited for the most part, but sometimes I world bring myself down and think that I couldnt run a certain event or that I wouldn’t come in first place. Derek was always there to remind me and so I can convince myself that I was good enough and that I could do it. I am so grateful for that man. An outspoken individual who not only knew the sport, but ran track himself in his younger years, gave me a speech before my last field event. Words that he told me before some of my biggest competitions are still fresh in my head as if he told me yesterday. I cannot stress enough the importance of proper form. The athlete must look up, not at the ground, while their hands should be in an unclenched fist with your fingertips touching your palms. Your arms cooperate with your legs pushing you to go forward. The elbows should be bending about 90 degrees. The posture should be straight â€Å"tall† and your feet should be lightly hitting the ground- running on your tippy toes. Proper form is the key to good running. Speed plays an important role in a race. Flexibility will help with speed during a race as well. Last year at the 2012 Olympics, Allyson Felix won three world titles at distance and achieved the Olympic 200 title. During her teenage years, she earned the title: the fastest girl on the planet. .ud2d755ea9120b07a154448db9f6072e7 , .ud2d755ea9120b07a154448db9f6072e7 .postImageUrl , .ud2d755ea9120b07a154448db9f6072e7 .centered-text-area { min-height: 80px; position: relative; } .ud2d755ea9120b07a154448db9f6072e7 , .ud2d755ea9120b07a154448db9f6072e7:hover , .ud2d755ea9120b07a154448db9f6072e7:visited , .ud2d755ea9120b07a154448db9f6072e7:active { border:0!important; } .ud2d755ea9120b07a154448db9f6072e7 .clearfix:after { content: ""; display: table; clear: both; } .ud2d755ea9120b07a154448db9f6072e7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud2d755ea9120b07a154448db9f6072e7:active , .ud2d755ea9120b07a154448db9f6072e7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud2d755ea9120b07a154448db9f6072e7 .centered-text-area { width: 100%; position: relative ; } .ud2d755ea9120b07a154448db9f6072e7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud2d755ea9120b07a154448db9f6072e7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud2d755ea9120b07a154448db9f6072e7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud2d755ea9120b07a154448db9f6072e7:hover .ctaButton { background-color: #34495E!important; } .ud2d755ea9120b07a154448db9f6072e7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud2d755ea9120b07a154448db9f6072e7 .ud2d755ea9120b07a154448db9f6072e7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud2d755ea9120b07a154448db9f6072e7:after { content: ""; display: block; clear: both; } READ: Do memories hinder or help people in their effort EssayWhen she was a child, her role model was her mother and track icon Jackie Joyner-Kersee. Eleven months of the year Allyson is training. I have the most respect for Allyson Felix. She trains for five hours – an hour of warm up, two hours on the track, then the gym for two hours. Additionally, she eats healthy fruits, vegetables and protein. On top of her busy schedule, she always finds time to give back to her community. She is involved with USATF’s Win with Integrity program. A highly motivated and devoted runner, I aspire to be just like her when I get older. Watching her run inspires me to prevail and try harder, not just in running but as an overall human being. Like Allyson Felix, my mother is my role model and inspiration. My mother is a combination of qualities in those that I surround myself and impact my life. My mother attended every track meet I ever had and was in the stands cheering me on. They usually took place on Saturdays in the early morning. If I ever had doubts before a race, she was right there reminding that Im going to do something that I love and how great I am at the sport. I have 26 first place ribbons and 8 first place medals from my years at my first track league, PAL.

Asp Organizations That Offer Emr free essay sample

ASP is becoming the mainstream technology for providing EMR services to private clinics and hospitals. As describe by bradley (2013) â€Å"An Application Service Provider (ASP) is a business that offers software services to customers, using computer networks and the Internet as the mechanism to deliver and manage the service. † he further explained that the goal of ASP technology is to reduce cost to the businesses in term of acquisition and maintenance. ASP organizations that offer EMR: Almost all the EMR vendors provide EMR as a product and as an ASP. Following are a short list of organizations which provide EMR via ASP 1. Organization: HealthFusion EMR System:ASP: MediTouch EHR ® WebSite: http://www. healthfusion. com/ehr-platform. asp 2. Organization:waiting room solutions EMR System: waiting room solutions WebSite: http://www. waitingroomsolutions. com/ 3. Organization: ios Health Systems EMR System:Medios EHR: Electronic Health Records WebSite: http://www. ioshealthsystems. com/electronic-health-records/ 4. Organization: VItera HealthCare solution EMR System:VItera Intergy WebSite: www. We will write a custom essay sample on Asp Organizations That Offer Emr or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page viterahealthcare. com/solutions/intergy 5. Organization:Benchmark Systems EMR System:Benchmark Systems EHR WebSite: http://www. benchmark-systems. com/ 6. Organization:eClinicalWorks EMR System:eClinicalWorks WebSite:http://www. eclinicalworks. com/ 7. Organization:Bizmatics EMR System:PrognoCIS WebSite: http://www. bizmaticsinc. com/ 8. Organization:Allscripts EMR System:Allscripts EHR WebSite: http://www. allscripts. com/en/solutions/ambulatory-solutions/ehr. html 9. Organization: WebPT EMR System:WebPT EMR WebSite: http://www. webpt. com/ 10. Organization:ReLiMed Solutions EMR System:ReLiMed EMR WebSite:http://relimedsolutions. om/ 11. Organization:Office Practicum EMR System:OP Cloud WebSite:http://www. officepracticum. com/cloud. php Three EMR 1: eClinicalWorks EClinical: eClinicalWorks Web-based technology promise to provide fast and secure access from anywhere. It is widely used throughout the world and US by more than 70,000 physicians. eClinical use secure XML and HTTPs-based communication. eClincal Provide EMR, Prac tice management, Patient Portal, Interoperability between systems in the community or across the country. EClincal provide pricing information on their web site ranging from 449 to 99 per month. eClincal is CCHIT certified and qualify for meaningful use. 2: Allscripts. Allscripts Provide Allscripts EHR. Allscripts EHR is hosted in the cloud as a web-based service. Allscripts provide services in Ambulatory Care, Acute Care, Post-Acute Care. Allscript is CCHIT certified and qualify for meaningful use. 3: HealthFusion Provide MediTouch EHR is a web-based EHR. Its offer a touchscreen user interface. The company claim that it is the first all-in-one, Web-based, touch screen Electronic Health Record, and their touch screen interface make it very easy-to-use. The EHR offers functionality for charting, problem lists, medication management, electronic prescribing, allergy checks, order management, lab tests and document management. Meditouch is CCHIT certified and qualify for meaningful use. Criteria to compare: Before to developed criteria to compare the EMRs, It is advisable to define the objectives and goals for the EMR. As detailed by wager (2010) the EMR systems should enable use evidence-based standards to provide care to patient, monitoring the quality and costs, enable to clinicians to access to patient information in a timely and efficient manner, and improve efficiency and effectiveness. Wager). Once the a specific EMR qualify for the above goals following criteria can used to decide about the acquisition of system. 1: Cost of acquisition: To implement the complete EMR system is an expensive proposition for any private clinic or hospitals. Besides the actual product, the EMR needs a multitude of hardware to properly use all the fu nctionality of EMR. Which include server, workstation and back up system. Generally the ASP models have low initial cost and the vendor take the responsibility for hosting the server and maintain a backup system. : Reviews from other users: The acquisition of EMR is a lengthy process. It is very critical to evaluate the candidate EMR extensively. Review from the actual user will provide more accurate informations about the usability of the product. 3: Functionalities. Vaccine Tracking, Tracking and managment of Chronic Disease, Scanning, Labs connection to LabCorp, QuestLab) 4: Technical support 5: Remote Access 6: HIPPA compliant 7: CCHIT Certified 8: E-prescribing Differ in terms of service, Support, Financing. Reference Mitchell, Bradley. ASP Application Service Provider. Networking Computer and Wireless Networking Basics Home Networks Tutorials. N. p. , n. d. Web. 8 Feb. 2013. lt;http://compnetworking. about. com/od/internetaccessproviders/g/providers_asp. htmgt;. Web-Based Electronic Medical Records (EMR) Software | Reviews of the Best Systems. Software Advice: The Authority on Software Selection. N. p. , n. d. Web. 8 Feb. 2013. lt;http://www. softwareadvice. com/medical/web-based-emr-software-comparison/gt;.

Procter Gamble Global Business Services an Example of the Topic Business Essays by

Procter Gamble Global Business Services by Expert Marvellous | 02 Dec 2016 A Time to Make a Change at P&G Need essay sample on "Procter & Gamble Global Business Services" topic? We will write a custom essay sample specifically for you Proceed Some of the signs and signals experienced by an organization which indicates that it is time to make a change are: experiencing rapid growth or a decline in growth, a decline in productivity, a decline in resources, stakeholder pressures on management, environmental crises, sociopolitical influences on the organization, environmental turbulence and changes to customer expectations and behavior. The highly competitive global marketplace where Procter & Gamble operates is forcing the company to continuously do more with less. Advancements in technology, the pace of competition, globalization, the need to control cost and the increased efficiency coupled with the increasing customer expectations mean that the organization has to evolve and regenerate in order to survive. This is all the more important because if business has to know anything about the future, it is that it will be different from the present. Whatever is, will change. There's no way to avoid it. But it can be managed. The inevitable changes in the organization will take P&G to a higher level, and will bring them to new avenues opened up for growth, in the face of the increasingly boundless global market that the nature of the consumer goods business is mercilessly made to put up with. Communicating Change to Employees Within the popular management literature, John Kotter (1996) has put forward an eight-stage model on how to successfully manage change. This is very applicable to the situation in P (2) creating a vision; (3) communicating the vision; (4) forming a powerful coalition; (5) empowering others to act; (6) planning short-term wins; (7) consolidating change and (8) institutionalizing new approaches. He argues that change leaders should communicate their vision in many different forums over and over again if they wish to develop an effective implementation strategy. The question of what to communicate should be all information that interrelate employees in their work in order to inform, to convince and to determine action during a time when the employees are most confused and apprehensive of the circumstances within the firm. The matter of when to communicate should be at all times, when there are new developments in the change that seems to be in the scope of concern of the employees, as they would naturally ant to be informed of any progress that the transition is taking. Effective communication in times of change helps facilitate smoother change management. Recommendations One effective strategy to overcome expected resistance is to think beyond it. The Procter & Gamble management must attend to the more specific reasons for resistance, such as loss of control or loss of self-efficacy, to diagnose problems more accurately and to overcome them more efficiently and effectively (Dyer, Dalzell and Olegario, 2004). It must also be kept in mind the context of the change and focus on explanations other than inpidual resistance for why change may not be successfully implemented. Likewise, senior management must think beyond the wisdom that people resist change by challenging themselves to consider the role they, as change leaders may play in creating resistance. The unavoidable changes in corporate culture should be supported through revamping internal reward systems and introducing training programs in order to improve result orientation among employees. It sold its rigorous training to potential recruits during that time in much the same way that the US Army sells its educational opportunities to its own recruits. Two integration programs are seen as useful for these types of changes: training & development and reinforcement. Training and development, as any decision that would be reached would inevitably bring about change within the company. Reinforcement is necessary also, in which the staff will become so used to the changes that the tendency to resist it fades as they are bound to ultimately follow such policies if they are to stay in the organization and contribute to its continued growth. WORK CITED Dyer, D., Dalzell, F. & Olegario, R. (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Massachusetts: Harvard Business School Publishing. Kotter, J. (1996) Leading Change. Harvard: Harvard Business School Press.

Outlining and Writing an Analytical Essay

Outlining and Writing an Analytical Essay A blank page is every writers enemy. Whether youre a professional writer or a rookie at the task, the blank page is intimidating- especially when youre assigned an analytical essay. Thats why an outline is a writers best friend, even if youre only a writer for the day. By using an outline, you have a place to start and a format to follow. Not writing an analytical essay? This outline will still do most of the hard work for you in the writing process.What is an analytical essay?An analytical essay is an essay that specifically analyzes a document, which is generally textual or visual media. It concentrates on how something is done, specifically how a text is written or how a work is made. It can go by different names, such as Rhetorical Analysis or Critical Essay, but its important to remember that an analytical essay is not a summary and it is not an argumentative essay. You are not trying to convince anyone to change his or her mind. You are explaining how an author or creator portr ayed an aspect of his or her work.For example, you could write an analytical essay about how George Lucas used color to reflect a characters innocence in the original Star Wars trilogy. This will lead you to analyzing different colors the main characters are wearing, such as black, white, gray, brown, or a mixture. Once you conduct the research to gain a thorough understanding of the topic, you can begin using the outline to shape your essay.What does an analytical essay look like?An analytical essay is basically an expanded five-paragraph essay containing an introduction, body, and conclusion, with specific components required for each section.Basic outline of an Analytical Essay.IntroductionThe introductions significance in any essay shouldnt be underestimated. Your first goal in writing it is attracting the readers interest with a hook. Then, you should use it to lay the groundwork for what is to come, plainly state your thesis, and provide a brief explanation of what evidence yo u found to help you arrive at that thesis.Your introduction should have three parts:The hookThe hook is the very first sentence in your essay and has a simple yet important role of hooking your readers into reading further. Often, the hook is a great place to add background details that will interest your readers, such as a statistic or anecdote. You could also pose a question, state relevant facts, or introduce controversy.Many writers often find it easier to determine the hook after everything else is written. By doing so, you have a more complete view of your essay and can find a fitting hook that encapsulates it in its entirety.For example, if you were writing the Star Wars-based analysis that was proposed earlier, you could say:Black and white are often colors portraying good and evil throughout literature and film, and the original Star Wars trilogy was not exempt from this visual symbolism.This example introduces the essay topic of visual symbolism and explains the background of color symbolism in texts and media. Once these things are firmly established, you are ready to propose your thesis.The thesis statementThe thesis statement is the most important sentence in your entire essay because it narrows your broad topic into a specific purpose. Writing a strong thesis will also help you to outline the rest of your essay and to tell your reader what to expect.How do you write a great, cohesive thesis statement? You do it by combining the goal of your essay with your analysis, and how youre going to back it up.Returning to our Star Wars analytical essay example:George Lucas uses color to reflect a characters innocence and characterization in the original Star Wars trilogy through dressing innocent characters in white, those on the dark side in all black, and neutral characters in both black and white.SupportIn every five-paragraph essay, you need to include a brief statement of supporting facts as part of the thesis statement to show how you are going to ba ck up your thesis. Keep in mind that in longer essays, the thesis statement may be more than one sentence. In these cases, each supporting fact may have its own sentence or sentences. Please note that these supporting facts must be further detailed in the rest of your essay.It does not matter how many supporting facts your essay has or how many paragraphs go into each reason in the body of the essay. This is dependent on what you need to say, how in-depth the essay should be, and if the essay has a required length. Remember that every supporting fact mentioned in your thesis should be included in further detail within the body of your essay.BodyThe body is the framework or support structure for your thesis statement, and will be a significant part of your essays word count. However, dont attempt to make the body one big section; it can be broken down into mini sections and paragraphs to make it more logical and readable. These mini sections are dependent on the supporting facts you are using to back up your thesis statement. If your analytical essay uses a five-paragraph essay model, then each supporting fact (or mini section) should be one paragraph long.Additionally, each paragraph should have four components:ClaimEvidenceConnectionTransitionHowever, if the essay is longer than a traditional five-paragraph essay, each supporting fact will be more than one paragraph long, but each paragraph should still contain the four components.ClaimA claim is the topic sentence for the paragraph, and usually opens it. Often, it is a reworded version of a supporting fact from the thesis, but in longer essays it may be something else. For our example topic, you might write:Lucas often dresses his innocent characters in white clothing.This would tell the reader that the rest of the paragraph would be about Star Wars characters who wore white.EvidenceEvidence is what supports your claim and thesis through details of information youve gleaned while researching. This is the mea t of your essay and will provide a solid framework for your thesis.As an example for our topic, you might write:In Return of the Jedi, Luke wears black, as he confronts the truth about his father.ConnectionThe connection, or the why, is what follows a piece of evidence. You should never use a quote, paraphrase, or example without explaining why it is important. This connection is what ties the evidence and claim together to make a cohesive analysis.For our example topic, you might draw a connection this way:This signifies that Luke was allowing the dark side to influence his thoughts and actions.TransitionAfter you have connected your evidence and claim, you are ready to move on to the next claim or paragraph. To do so, you must include a logical transition. This transition can be at the end of your prior paragraph, or at the beginning of the new one, depending on the flow of your paragraphs.In our example, we might use the following as a transition at the beginning of the next para graph.Likewise, we see Anakin under this same dark influence when he first appears in the color black.ConclusionThe conclusion is the final punch of your analytical essay. This is where you will wrap up your essay, restate your main points, and often reword your thesis with the understanding that the reader has seen your evidence. This is the last thing your reader will read, so make it powerful.For our example topic, you might write something like this:Throughout Star Wars, visual symbolism reflects a characters personality and innocence to the reality of the evil in the world. Often, characters who wore white, such as Luke and Leia, were portrayed as innocent in comparison to Darth Vader, who wore black. To show this, as Luke became more aware of evil, Lucas moved his costume through a color scheme of white to neutral and finally to black, as a reflection of his loss of innocence. Lucas uses this powerful visual technique to represent a characters journey symbolically.After workin g through the various components of an analytical essay, the actual writing process should go smoothly (and quickly!). In fact, the components of the essay dont even have to be written in chronological order once youve written a solid introduction with a good thesis, and have researched the topic thoroughly.

Wellness Center. Sunnyside Wellness Center Inc Essay

Wellness Center. Sunnyside Wellness Center Inc - Essay Example These services will give the firm a competitive edge over what the others in this industry have to offer. The demand for organic cooking classes is on the rise. â€Å"Recent surveys indicate that the demand is so strong that supply is not able to keep up with it† (Stith, 2011). The company will be a full service 24 hour facility with state of the art equipment, personal training, spa, sauna cooking classes, and class connection via internet. The customers will have the ability to not only take our organic cooking classes live, but also via the internet. Mission Statement The mission of the company is to focus on individual health and well being while increasing the knowledge of organic nutrition to achieve rejuvenation of the mind body and spirit. The firm’s objective is to be recognized as an alternative health and fitness solution resource for families, businesses, and individuals. The idea is to eventually spread into a franchise opportunity where others will have a chance to benefit from the pro-type business. Upon review of the competition no one is currently offering the service of organic cooking classes live or via internet. Introduction Sunnyside will offer new and innovating services which will educate and empower our consumers. In addition our consumers will experience the ultimate rejuvenation services through a combination of medical massage therapy in our state of the art sauna and spa rooms. This new way of servicing consumers in the fitness industry was born out of the ideal to addresses a need and want, and impact health issues in a positive way. New services are created to address the needs of society. The purpose of this business project is to establish a facility that concentrates on fitness and nutrition concerns for everyday people. In addition providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health . This is a viable business opportunity because it utilizes the key foundational factors of health and fitness. In 2010 the health and fitness industry in the United States generated $24.23 billion (Ibisworld, 2011). Sunnyside Wellness & Spa Centers (SWSC) competitive edge will be the new and dynamic organic cooking classes within its facilities in addition to the sauna & spa. This venture will be successful because it addresses the nutritional and physical concerns that many consumers have. â€Å"Public and private organizations have mounted ongoing efforts to change Americans behavior toward nutrition and exercise† (Fatworld). The other similar businesses in the greater Chicagoland area currently do not offer nutritional instruction along with fitness programs, sauna/spa, and workout equipment. A full service health and wellness center with an equal emphasis on healthy cooking & eating will be a positive impact on society. The firm expects to see a significant impact the fi rst year; the sales projections for the first year are over 3 million dollars. This information is contained in the sales forecast. The target market of the enterprise are  males, females, either  single and/or with families in the greater Chicagoland area. The first task is to convince consumers of the benefits of enrolling in an organic cooking class along with the fitness programs. This will be accomplished by aggressively pursuing interaction and relationships with individuals who would profit from using this new service. Once a strong image is established, Sunnyside Wellness